GNU Collaborative International Dictionary of English
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Found one definition
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Slogan (?), n. [Gael. sluagh-ghairm, i.e., an army cry; sluagh army + gairm a call, calling.] The war cry, or gathering word, of a Highland clan in Scotland. Sir W. Scott.
[1913 Webster]
2. Hence: A distinctive motto, phrase, or cry used by any person or party to express a purpose or ideal; a catchphrase; a rallying cry.
[PJC]